Privacy Policy

Last Updated: December 2023

1. Information We Collect

To provide you with the best mechanical keyboard shopping experience, we collect the following types of information:

Personal Information

• Contact Details: Name, email address, shipping address, and phone number
• Payment Information: Credit/debit card details (processed securely through our PCI DSS compliant partners), PayPal account information
• Order Details: Products purchased, preferences for keyboard layouts (60%, 65%, 75%, 96%, or full-sized), switch types (linear, tactile, clicky), and keycap selections

Technical Information

• Device Data: IP address, browser type, device type, and operating system
• Usage Data: Pages visited, products viewed, time spent on site, and referral sources
• Location Data: General geographic location to provide appropriate shipping options and currency display

2. How We Use Your Information

We use your information with the same precision we apply to designing our compact keyboard layouts:

• Order Processing: To process your purchases, arrange shipping from our Detroit headquarters, and handle returns
• Customer Service: To respond to your inquiries about products, switches, or keycaps
• Personalization: To recommend products based on your preferences for specific keyboard layouts or switch types
• Security: To detect and prevent fraud, protecting both you and our business
• Improvements: To enhance our website, product offerings, and customer experience
• Marketing: To send relevant information about new products, sales, and keyboard building tips (only with your consent)

3. Data Sharing and Disclosure

We treat your data with the same care we give to our premium mechanical switches:

Service Providers

• Payment Processors: Secure payment gateways that handle your transactions
• Shipping Partners: Logistics companies that deliver your orders worldwide
• Analytics Providers: Tools that help us understand how customers use our site

Legal Requirements

We may disclose information when required by law, such as to comply with subpoenas or similar legal processes.

Business Transfers

In the event of a merger, acquisition, or sale of assets, customer information may be transferred as a business asset.

4. International Data Transfers

As a global retailer shipping worldwide (excluding some remote areas in Asia and select regions), your data may be processed in the United States and other countries where our service providers operate. We ensure appropriate safeguards are in place for these transfers.

5. Data Storage and Security

We protect your data with the same dedication we apply to crafting our mechanical keyboard components:

Storage Duration

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

Security Measures

• End-to-End Encryption: Your data is encrypted throughout the transaction process
• PCI DSS Compliance: We adhere to the highest payment security standards
• Secure Servers: We never store complete payment information on our servers
• Regular Security Audits: Continuous monitoring and improvement of our security practices

6. Your Rights and Choices

You have control over your personal information, just as you have choice in selecting your perfect keyboard switches:

Access and Correction

You can access and update your personal information through your account settings or by contacting us.

Marketing Preferences

You can opt-out of marketing communications at any time using the unsubscribe link in our emails.

Data Deletion

You may request deletion of your personal information, subject to certain legal obligations.

Do Not Track

Our website does not respond to “Do Not Track” signals, but we provide opt-out options for analytics and marketing tracking.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience:

Types of Cookies

• Essential Cookies: Required for basic site functionality and secure checkout
• Performance Cookies: Help us understand how visitors interact with our website
• Functional Cookies: Remember your preferences for keyboard layouts and switch types
• Marketing Cookies: Used to deliver relevant advertisements (with your consent)

Cookie Management

You can control cookie settings through your browser. However, disabling essential cookies may affect your ability to use our website fully.

8. Children’s Privacy

Our products and services are not directed to individuals under 16. We do not knowingly collect personal information from children under 16.

9. Third-Party Links

Our website may contain links to third-party sites, such as keyboard enthusiast communities or manufacturer pages. We are not responsible for the privacy practices of these external sites.

10. Policy Updates

We may update this privacy policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the new policy on our website with an updated revision date.

11. Contact Us